From car ownership to mobility subscriptions.
Suzuki has made lots of vehicles, with and without wheels, for sea and land, for many years. In Sweden, their cars have always stood somewhat in the shadows of the larger ones that take up much more space. In a country where the station wagons prop up highways and drive ways, our job is to make a relatively small car brand become a smart alternative.
The way forward goes via new products and services that come out of a different perspective on car ownership and mobility. The launch of Suzuki Baleno, where the car is only a small part of a bigger picture, is a step in that direction. Both literally and figuratively speaking.